BWL, insb. Marketing



Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s) 
12016The unleashed dragonReichert, Michael Justus
22016Country-of-origin effects in industrial goods marketsReichert, Michael Justus; Fantapié Altobelli, Claudia 
32017Conducting neuromarketing studies ethically-practitioner perspectivesHensel, David ; Iogra, Ana; Wolter, Lisa-Charlotte; Znanewitz, Judith 
42018A critical comparison of selected implicit measurement methodsZnanewitz, Judith ; Braun, Lisa; Hensel, David ; Fantapié Altobelli, Claudia ; Hattke, Fabian

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Results 1-13 of 13 (Search time: 0.006 seconds).

Issue DateTitleAuthor(s) 
12018A critical comparison of selected implicit measurement methodsZnanewitz, Judith ; Braun, Lisa; Hensel, David ; Fantapié Altobelli, Claudia ; Hattke, Fabian
22016Country-of-origin effects in industrial goods marketsReichert, Michael Justus; Fantapié Altobelli, Claudia 
32017Country-of-origin effects in industrial goods marketsReichert, Michael Justus; Fantapié Altobelli, Claudia 
42018Ethik als Qualitätsmerkmal in der neurowissenschaftlichen MarktfoschungFantapié Altobelli, Claudia ; Hensel, David 
52015Integration von Markenfans in die Wertschöpfung von MedienunternehmenWolter, Lisa-Charlotte; Fantapié Altobelli, Claudia 
62016Internationales Marketing-ManagementBerndt, Ralph; Fantapié Altobelli, Claudia ; Sander, Matthias
72020Internationales MarketingmanagementBerndt, Ralph; Fantapié Altobelli, Claudia ; Sander, Matthias
8Open Access2009Kommunikationsmaßnahmen zur Verbreitung Sozialer Netzwerke im InternetHamm, Barbara Anna; Fantapié Altobelli, Claudia 
92017MarktforschungFantapié Altobelli, Claudia 
102013Online brand communities - are members different people?Fantapié Altobelli, Claudia ; Meister, Sandra
112016Personalmarketing die Ideen hinter der KampagneZnanewitz, Judith ; Langhinrichs, Birthe ; Fantapié Altobelli, Claudia 
122017Understanding video engagement on global service networksWolter, Lisa-Charlotte; Chan-Olmsted, Sylvia M.; Fantapié Altobelli, Claudia 
132015Werttreiber Fanpage-EngagementWolter, Lisa-Charlotte; Fantapié Altobelli, Claudia