| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Fantapié Altobelli, Claudia | de_DE |
| dc.contributor.author | Jurowskaja, Ella | - |
| dc.date.accessioned | 2020-07-06T08:46:35Z | - |
| dc.date.available | 2020-07-06T08:46:35Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.isbn | 978-3-8300-8372-6 | - |
| dc.description.sponsorship | BWL, insb. Marketing | de_DE |
| dc.language.iso | de | de_DE |
| dc.publisher | Verlag Dr. Kovač | de_DE |
| dc.relation.ispartof | Schriftenreihe Merkur | de_DE |
| dc.title | "Name and Shame" | de_DE |
| dc.type | Thesis | de_DE |
| hsu.accessrights.dnb | free | de_DE |
| dcterms.bibliographicCitation.volume | 98 | de_DE |
| dcterms.bibliographicCitation.originalpublisherplace | Hamburg | de_DE |
| dc.contributor.grantor | HSU Hamburg | de_DE |
| dc.identifier.url | https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=846296365 | - |
| dc.type.thesis | Doctoral Thesis | de_DE |
| dc.title.subtitle | Die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing | de_DE |
| local.submission.type | only-metadata | de_DE |
| item.grantfulltext | none | - |
| item.fulltext_s | No Fulltext | - |
| item.languageiso639-1 | de | - |
| item.fulltext | No Fulltext | - |
| item.openairetype | Thesis | - |
| Appears in Collections: | 2016 | |
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