| Title: | "Name and Shame" | Subtitle: | Die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing | Authors: | Jurowskaja, Ella | Language: | de | Issue Date: | 2016 | Publisher: | Verlag Dr. Kovač | Document Type: | Thesis | Journal / Series / Working Paper (HSU): | Schriftenreihe Merkur | Volume: | 98 | Publisher Place: | Hamburg | Organization Units (connected with the publication): | BWL, insb. Marketing | URL: | https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=846296365 | ISBN: | 978-3-8300-8372-6 | Advisor: | Fantapié Altobelli, Claudia | Grantor: | HSU Hamburg | Type of thesis: | Doctoral Thesis |
| Appears in Collections: | 2016 |
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