Title: "Name and Shame"
Subtitle: Die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Authors: Jurowskaja, Ella
Language: de
Issue Date: 2016
Publisher: Verlag Dr. Kovač
Document Type: Thesis
Journal / Series / Working Paper (HSU): Schriftenreihe Merkur 
Volume: 98
Publisher Place: Hamburg
Organization Units (connected with the publication): BWL, insb. Marketing 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=846296365
ISBN: 978-3-8300-8372-6
Advisor: Fantapié Altobelli, Claudia 
Grantor: HSU Hamburg
Type of thesis: Doctoral Thesis
Appears in Collections:2016

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