Title: The unleashed dragon
Subtitle: A scenario analysis of Chinese truck manufacturers conquering western markets
Authors: Reichert, Michael Justus
Language: eng
Issue Date: 2016
Publisher: Inderscience Enterprises
Document Type: Article
Source: Enthalten in: International journal of technology marketing. - Olney, Bucks : Inderscience Enterprises, 2005- ; ZDB-ID: 2421416-4 . - Bd. 11.2016, 4, Seite 453-471
Journal / Series / Working Paper (HSU): International journal of technology marketing 
Volume: 11
Volume: 11
Issue: 4
Page Start: 453
Page End: 471
Publisher Place: Olney, Bucks
Organization Units (connected with the publication): BWL, insb. Marketing 
Publisher DOI: 10.1504/IJTMKT.2016.10000462
Appears in Collections:2016

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