| Title: | Storytelling: a guideline and an application in the Bundeswehr's (personnel) marketing | Authors: | Znanewitz, Judith Gilch, Kim Penelope |
Language: | eng | Keywords: | Universitätsbibliographie;Evaluation 2018 | Issue Date: | 2018 | Document Type: | Book Part | Source: | Enthalten in: Beiträge zum Employer Branding / Znanewitz, Judith. - [Hamburg], [2018]. - 2018, insges. 17 S. | Publisher Place: | Hamburg | Organization Units (connected with the publication): | BWL, insb. Marketing |
| Appears in Collections: | 2018 |
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