Title: Storytelling: a guideline and an application in the Bundeswehr's (personnel) marketing
Authors: Znanewitz, Judith 
Gilch, Kim Penelope
Language: eng
Keywords: Universitätsbibliographie;Evaluation 2018
Issue Date: 2018
Document Type: Book Part
Source: Enthalten in: Beiträge zum Employer Branding / Znanewitz, Judith. - [Hamburg], [2018]. - 2018, insges. 17 S.
Publisher Place: Hamburg
Organization Units (connected with the publication): BWL, insb. Marketing 
Appears in Collections:2018

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