Title: Can media drive the electorate?
Subtitle: the impact of media coverage on party affiliation and voting intentions
Authors: Dewenter, Ralf 
Linder, Melissa 
Thomas, Tobias 
Language: en
Keywords: Universitätsbibliographie;Evaluation 2018
Issue Date: 2018
Publisher: düsseldorf university press
Document Type: Working Paper
Journal / Series / Working Paper (HSU): DICE discussion paper 
Issue: no 287
Pages: circa 35 Seiten
Publisher Place: Düsseldorf, Germany
Abstract: 
As the rise of populist and right-wing political movements is connected to extensive media coverage, the question arises whether media report more on political parties because of their success or if their success is caused by media reports. To tackle this question, we investigate how media coverage affects short- and long-term political preferences, namely party affiliation and voting intention. For our empirical analysis, we merge 14 years of human-coded data obtained from leading media in Germany with results of the comprehensive German Politbarometer survey from February 1998 through December 2012. To account for endogeneity, we employ instrumental variable estimations. In addition, we control for a multitude of (internal) personal characteristics, such as age, and gender, as well as for (external) macroeconomic variables, such as business climate, unemployment, and inflation. The results show that media coverage of a political party has a positive and significant effect on the shortterm voting intention for this party. When media outlets cover a political party more positively, the electorate has a greater tendency to vote for it. However, for long-term party affiliation, the effect vanishes. This is consistent with the economic theory. Long-term preferences are stable and, thus, contemporary events, such as media coverage, hardly affect supposedly stable preferences. However, in the long-term, party affiliation might also be affected.
Organization Units (connected with the publication): VWL, insb. Industrieökonomik 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=101952801X
http://hdl.handle.net/10419/177852
http://www.dice.hhu.de/fileadmin/redaktion/Fakultaeten/Wirtschaftswissenschaftliche_Fakultaet/DICE/Discussion_Paper/287_Dewenter_Linder_Thomas.pdf
Appears in Collections:2018

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