Title: | Market definition of platform markets | Authors: | Dewenter, Ralf Heimeshoff, Ulrich Löw, Franziska |
Language: | eng | Issue Date: | 2017 | Publisher: | Universitätsbibliothek der HSU / UniBwH | Document Type: | Working Paper | Journal / Series / Working Paper (HSU): | Diskussionspapier / Helmut-Schmidt-Universität / Fächergruppe Volkswirtschaftslehre | Issue: | 176 | Publisher Place: | Hamburg | Abstract: | Platform markets are characterized by the existence of indirect network effects that connect two or more market sides through a platform that internalizes these feedback effects. Conventional instruments of market definitions which consider price levels cannot easily applied in case of two-sided platform competition, as price structure of those markets are non-neutral. Instead of using prices, we use time series of quantities and simple correlation analysis to evaluate the substitutional relationship within two-sided media markets. As a benchmark model, we simulate a Cournot duopoly on order to calculate correlation coefficients for varying degrees of product differentiation and indirect network effects. |
Organization Units (connected with the publication): | VWL, insb. Industrieökonomik |
Appears in Collections: | 3 - Publication references (without fulltext) |
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