| Title: | Predicting Advertising Volumes Using Structural Time Series Models: A Case Study | Authors: | Dewenter, Ralf Heimeshoff, Ulrich |
Language: | eng | Issue Date: | 2017 | Publisher: | Univ. of Illinois | Document Type: | Article | Source: | In: Economics bulletin. - Champaign-Urbana, Ill : Univ. of Illinois, 2001- ; ZDB-ID: 2041623-4 . - Bd. 37.2017, 3, Seite 1644-1652 | Journal / Series / Working Paper (HSU): | Economics bulletin | Volume: | 37 | Issue: | 3 | Page Start: | 1644 | Page End: | 1652 | Publisher Place: | Champaign-Urbana, Ill | Organization Units (connected with the publication): | VWL, insb. Industrieökonomik | URL: | http://www.accessecon.com/Pubs/EB/2017/Volume37/EB-17-V37-I3-P151.pdf |
| Appears in Collections: | 3 - Reported Publications |
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