Title: Predicting Advertising Volumes Using Structural Time Series Models
Subtitle: A Case Study
Authors: Dewenter, Ralf 
Heimeshoff, Ulrich
Language: en
Issue Date: 2017
Publisher: Univ. of Illinois
Document Type: Article
Source: In: Economics bulletin. - Champaign-Urbana, Ill : Univ. of Illinois, 2001- ; ZDB-ID: 2041623-4 . - Bd. 37.2017, 3, Seite 1644-1652
Journal / Series / Working Paper (HSU): Economics bulletin 
Volume: 37
Issue: 3
Page Start: 1644
Page End: 1652
Publisher Place: Champaign-Urbana, Ill
Organization Units (connected with the publication): VWL, insb. Industrie√∂konomik 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=1022321501
Appears in Collections:2017

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