Title: Can media drive the electorate?
Subtitle: the impact of media coverage on party affiliation and voting intentions
Authors: Dewenter, Ralf 
Linder, Melissa 
Thomas, Tobias 
Language: en
Issue Date: 2018
Publisher: Helmut-Schmidt-Univ., Fächergruppe Volkswirtschaftslehre
Document Type: Working Paper
Journal / Series / Working Paper (HSU): Diskussionspapier / Helmut-Schmidt-Universität / Fächergruppe Volkswirtschaftslehre 
Volume: 179
Pages: ca. 30
Publisher Place: Hamburg
Abstract: 
As the rise of populist and right-wing political movements is connected to extensive media coverage, the question arises whether media report more on political parties because of their success or if their success is caused by media reports. To tackle this question, we investigate how media coverage affects short- and long-term political preferences, namely party affiliation and voting intention. For our empirical analysis, we merge 14 years of human-coded data obtained from leading media in Germany with results of the comprehensive German Politbarometer survey from February 1998 through December 2012. To account for endogeneity, we employ instrumental variable estimations. In addition, we control for a multitude of (internal) personal characteristics, such as age, and gender, as well as for (external) macroeconomic variables, such as business climate, unemployment, and inflation. The results show that media coverage of a political party has a positive and significant effect on the shortterm voting intention for this party. When media outlets cover a political party more positively, the electorate has a greater tendency to vote for it. However, for long-term party affiliation, the effect vanishes. This is consistent with the economic theory. Long-term preferences are stable and, thus, contemporary events, such as media coverage, hardly affect supposedly stable preferences. However, in the long-term, party affiliation might also be affected.
Description: 
Hrsg. Der Serie und von Nr. 179: Ralf Dewenter
Koordinator/Coordinator: der Serie und Band 179: Ralf Dewenter

Erscheint als Print- und als Online-Ressource
Organization Units (connected with the publication): VWL, insb. Industrieökonomik 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=1024606007
http://hdl.handle.net/10419/184876
https://www.hsu-hh.de/fgvwl/wp-content/uploads/sites/572/2018/04/hsu-wp-vwl-179.pdf
https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=1024675238
Appears in Collections:2018

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