Title: Home country effect in industrial markets : does it pay to rely oncountry image for domestically produced industrial goods?
Authors: Reichert, Michael Justus
Language: en
Issue Date: 2017
Publisher: Universitätsbibliothek der HSU/UniBwH
Document Type: Book Part
Source: Enthalten in: Internationalization of emerging globals towards triad markets / Reichert, Michael Justus. - Hamburg : Helmut-Schmidt-Universität, 2017 . - 2017, Seite 80-88
Organization Units (connected with the publication): BWL, insb. Marketing 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=100030647X
Appears in Collections:2017

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