Title: The emotional and aesthetic powers of parallelistic diction
Authors: Menninghaus, Winfried
Wagner, Valentin
Wassiliwizky, Eugen
Jacobsen, Thomas  
Knoop, Christine A.
Language: eng
Issue Date: 2017
Document Type: Article
Source: Enthalten in: Poetics. - New York, NY [u.a.] : Elsevier, 1971. - Online-Ressource . - Bd. 63.2017 (Aug.), Seite 47-59
Journal / Series / Working Paper (HSU): Poetics : journal of empirical research on culture, the media and the arts
Volume: 63
Page Start: 47
Page End: 59
Parallelistic features of poetic and rhetorical language use comprise a great variety of linguistically optional patterns of phonological, prosodic, syntactic, and semantic recurrence. Going beyond studies on cognitive facilitation effects of individual parallelistic features (most notably rhyme, alliteration, and meter), the present study shows that the joint employment of multiple such features in 40 sad and joyful poems intensifies all emotional response dimensions (joy, sadness, being moved, intensity, and positive affect) and all aesthetic appreciation dimensions (beauty, liking, and melodiousness) that we measured. Given that parallelistic diction is also used, to different degrees, in ritual language, commercial ads, political slogans, and everyday conversations, the implications of these findings are potentially far-reaching.
Organization Units (connected with the publication): Allgemeine und Biologische Psychologie 
Publisher DOI: 10.1016/j.poetic.2016.12.001
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