Title: Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Authors: Wolter, Lisa-Charlotte
Fantapié Altobelli, Claudia 
Language: de
Keywords: Universitätsbibliographie;Evaluation 2015
Issue Date: 2015
Publisher: Springer Gabler
Document Type: Book Part
Source: In: Interaktive Wertschöpfung durch Dienstleistungen / Bruhn, Manfred *1949-*. - Wiesbaden : Springer Gabler, 2015 . - 2015, Seite 631-648
Page Start: 631
Page End: 648
Publisher Place: Wiesbaden
Organization Units (connected with the publication): BWL, insb. Marketing 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=837586550
ISBN: 978-3-658-08518-6
DOI: 10.1007/978-3-658-08518-6_28
Appears in Collections:2015

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