| Title: | Storytelling | Subtitle: | A guideline and an application in the Bundeswehrs(personnel) marketing | Authors: | Znanewitz, Judith Gilch, Kim Penelope |
Language: | en | Issue Date: | 2016 | Publisher: | New-Business-Verl. | Document Type: | Article | Source: | Enthalten in: Transfer, Werbeforschung & Praxis / Deutsche Werbewissenschaftliche Gesellschaft. - Hamburg : New-Business-Verl., 2006-[2018] ; ZDB-ID: 2574266-8 . - 2016, 4, Seite 62-67 | Journal / Series / Working Paper (HSU): | Transfer, Werbeforschung & Praxis | Issue: | 4 | Page Start: | 62 | Page End: | 67 | Publisher Place: | Hamburg | Organization Units (connected with the publication): | BWL, insb. Unternehmensführung und Unternehmenstheorien | URL: | https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=882178660 https://www.wiso-net.de/document/TWP__transfer16043035 |
| Appears in Collections: | 2016 |
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