Title: Storytelling
Subtitle: A guideline and an application in the Bundeswehrs(personnel) marketing
Authors: Znanewitz, Judith 
Gilch, Kim Penelope
Language: en
Issue Date: 2016
Publisher: New-Business-Verl.
Document Type: Article
Source: Enthalten in: Transfer, Werbeforschung & Praxis / Deutsche Werbewissenschaftliche Gesellschaft. - Hamburg : New-Business-Verl., 2006-[2018] ; ZDB-ID: 2574266-8 . - 2016, 4, Seite 62-67
Journal / Series / Working Paper (HSU): Transfer, Werbeforschung & Praxis 
Issue: 4
Page Start: 62
Page End: 67
Publisher Place: Hamburg
Organization Units (connected with the publication): BWL, insb. Unternehmensf├╝hrung und Unternehmenstheorien 
URL: https://ub.hsu-hh.de/DB=1.8/XMLPRS=N/PPN?PPN=882178660
Appears in Collections:2016

Show full item record

CORE Recommender

Google ScholarTM


Items in openHSU are protected by copyright, with all rights reserved, unless otherwise indicated.