Exploring trust in media brands today: definition, dimensions and cross-national differences

Heim, Steffen; Chan-Olmsted, Sylvia M.; Fantapié Altobelli, Claudia; Fretschner, Michael; Wolter, Lisa-Charlotte

doi:10.1080/14241277.2024.2336266

Exploring trust in media brands today: definition, dimensions and cross-national differences

Publication date

2023-04-03

Document type

Forschungsartikel

Author

Heim, Steffen

Chan-Olmsted, Sylvia M.

Fantapié Altobelli, Claudia

Fretschner, Michael

Wolter, Lisa-Charlotte

Organisational unit

BWL, insb. Marketing

DOI

10.1080/14241277.2024.2336266

URI

https://openhsu.ub.hsu-hh.de/handle/10.24405/19255

Publisher

Routledge, Taylor & Francis Group

Series or journal

International Journal on Media Management

ISSN

1424-1250

Periodical volume

25

Periodical issue

1/2

First page

59

Last page

89

Peer-reviewed

✅

Part of the university bibliography

✅

Language

English

Description

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/).

Version

Published version

Access right on openHSU

Metadata only access