Spending on luxury food
Publication date
2023-08-01
Document type
Forschungsdaten
Author
Organisational unit
Publisher
Zenodo
Part of the university bibliography
✅
Language
English
Abstract
A subset of the original study on consumers’ willingness to pay for “luxury food” by Hartmann et al. (2016, 2017). The part
of the dataset we examine consists of 821 observations of 44 Likert-type items on eating and shopping habits, diet styles, price, and luxury statements in general. One such item is, for example, “I associate a high price in food with particularly good quality”, with coding scheme −2 = ‘strongly disagree’, . . . , +2 = ‘fully agree’. The coding scheme of the remaining items is similar and given in the file luxfood_description.pdf. The last column contains the response of interest in our analysis, which pertains to whether participants would be willing to pay a higher price for a food product that they associate with luxury (v_60), measured again on the ordinal −2 to +2 scale.
of the dataset we examine consists of 821 observations of 44 Likert-type items on eating and shopping habits, diet styles, price, and luxury statements in general. One such item is, for example, “I associate a high price in food with particularly good quality”, with coding scheme −2 = ‘strongly disagree’, . . . , +2 = ‘fully agree’. The coding scheme of the remaining items is similar and given in the file luxfood_description.pdf. The last column contains the response of interest in our analysis, which pertains to whether participants would be willing to pay a higher price for a food product that they associate with luxury (v_60), measured again on the ordinal −2 to +2 scale.
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Under a Creative Commons License: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)
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