Reinvestigating the uniqueness of price equilibria in a product positioning model under price competition in a multisegmented market

Kress, Dominik

doi:10.1016/j.orl.2015.09.007

Reinvestigating the uniqueness of price equilibria in a product positioning model under price competition in a multisegmented market

Publication date

2015-09-30

Document type

Forschungsartikel

Author

Kress, Dominik

Organisational unit

Universität Siegen

DOI

10.1016/j.orl.2015.09.007

URI

https://openhsu.ub.hsu-hh.de/handle/10.24405/22245

Scopus ID

2-s2.0-84955265682

Publisher

Elsevier

Series or journal

Operations Research Letters

ISSN

0167-6377

Periodical volume

43

Periodical issue

6

First page

599

Last page

600

Peer-reviewed

✅

Part of the university bibliography

Nein

Language

English

Keyword

Nash equilibrium

Price competition

Product positioning

Abstract

We reinvestigate a theoretical result by Rhim and Cooper (2005), who provide a uniqueness condition for price equilibria in a two-stage competitive product positioning model. We show that this condition is very restrictive by providing a simple proof for the fact that it eventually results in parametric pricing. As a consequence, it misses the two-stage characteristic that the model originally aims at.

Version

Published version

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