Predicting Advertising Volumes Using Structural Time Series Models: A Case Study

Publication date

2017

Document type

Research article

Author

Heimeshoff, Ulrich

Organisational unit

URL

URI

Series or journal

Economics bulletin

Periodical volume

37

Periodical issue

3

First page

1644

Last page

1652

Peer-reviewed

✅

Part of the university bibliography

✅

Cite as

In: Economics bulletin. - Champaign-Urbana, Ill : Univ. of Illinois, 2001- ; ZDB-ID: 2041623-4 . - Bd. 37.2017, 3, Seite 1644-1652

Version

Not applicable (or unknown)

Access right on openHSU

Metadata only access