Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM)

A SmartPLS 4 tutorial

Publication date

2024-06-04

Document type

Forschungsartikel

Author

Sarstedt, Marko

Richter, Nicole Franziska

Ringle, Christian M.

Organisational unit

DOI

URI

Publisher

Palgrave Macmillan

Series or journal

Journal of Marketing Analytics

ISSN

Periodical volume

12

Peer-reviewed

✅

Part of the university bibliography

✅

Language

English

Description

This article is licensed under a Creative Commons Attribution 4.0 International License (https://creativecommons.org/licenses/by/4.0/).

Version

Published version

Access right on openHSU

Metadata only access