Innovation in trust measurement: introduction of the short and medium media brand trust scale

Heim, Steffen

doi:10.1080/16522354.2025.2498255

Innovation in trust measurement: introduction of the short and medium media brand trust scale

Publication date

2025-05-10

Document type

Forschungsartikel

Author

Heim, Steffen

Organisational unit

BWL, insb. Marketing

DOI

10.1080/16522354.2025.2498255

URI

https://openhsu.ub.hsu-hh.de/handle/10.24405/23045

Publisher

Taylor & Francis

Series or journal

Journal of Media Business Studies

ISSN

1652-2354

Periodical volume

23

Periodical issue

1

First page

47

Last page

70

Part of the university bibliography

✅

Language

English

Description

This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Version

Published version

Access right on openHSU

Metadata only access