Importance and performance in PLS-SEM and NCA: introducing the combined importance-performance map analysis (cIPMA)

Publication date

2024-01-24

Document type

Forschungsartikel

Author

Richter, Nicole Franziska

Ringle, Christian M.

Sarstedt, Marko

Organisational unit

DOI

URI

Publisher

Elsevier

Series or journal

Journal of Retailing and Consumer Services

ISSN

Periodical volume

78

First page

1

Last page

14

Article ID

103723

Peer-reviewed

✅

Part of the university bibliography

✅

Language

English

Description

This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-
nc-nd/4.0/).

Version

Published version

Access right on openHSU

Metadata only access