Online brand communities - are members different people?

Fantapié Altobelli, Claudia; Meister, Sandra

Online brand communities - are members different people?

Publication date

2013

Document type

Book part

Author

Fantapié Altobelli, Claudia

Meister, Sandra

Editor

Dewenter, Ralf

Organisational unit

BWL, insb. Marketing

URI

https://openhsu.ub.hsu-hh.de/handle/10.24405/13777

Publisher

Nomos

First page

155

Last page

181

Part of the university bibliography

✅

Language

English

Description

Wettbewerb und Regulierung in Medien, Politik und Märkten

Cite as

In: Wettbewerb und Regulierung in Medien, Politik und Märkten / Dewenter, Ralf *1968-*. - 1. Aufl.. - Baden-Baden : Nomos, 2013 . - 2013, Seite 155-181

Version

Not applicable (or unknown)

Access right on openHSU

Metadata only access