An assessment of the acceptance and aesthetics of UAVs and helicopters through an experiment and a survey

Abstract

Public attitude toward Unmanned Aerial Vehicles (UAVs) has been extensively researched, frequently using surveys or experimental settings involving sound/noise. In this study, we present an experiment using visual stimuli, exploring not only the acceptance of UAVs as such but also of their interactions with different environments. The stimuli were pictures of quadcopters, either white or orange, with medical or commercial markings. For comparison, pictures of helicopters with the same four variations and a goose were also used. These pictures were superimposed over three types of backgrounds: urban, industrial, and rural. Twenty-four student participants took part in this study, each responding to 81 stimuli with Likert scale ratings for the acceptance and beauty of the stimuli after responding to objects that were used as a manipulation check. Reaction times for all responses were recorded. Afterward, participants completed a survey designed to identify the reasons for their judgments regarding acceptance. Our results deliver a complex view of the acceptance of UAVs. For example, the usage of the UAV had the largest impact on acceptance, with medical usage having the highest acceptance rating. Commercial usage was more accepted in industrial areas, and UAVs were more accepted than helicopters. The survey showed a heterogeneous variety and relevance of reasons for the acceptance ratings. On average, usefulness, traffic relief, reduction of privacy, and acceptance by society were indicated as the most relevant factors affecting the acceptance ratings. In general, our study suggests that the less considered visual factors of drones (salience in our study) can be expected to influence the acceptance of UAVs in addition to the noise factor. Most importantly, the physical characteristics of UAVs alone are insufficient to predict their acceptance. The purposes for which UAVs are used (that might be visually recognizable) and the environment in which they are operated play an important role in shaping public attitudes towards this new technology.