International marketing management
Publication date
2023-05-23
Document type
Monographie
Author
Organisational unit
Publisher
Springer Gabler
Part of the university bibliography
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Language
English
Description
This book is a translation of the original German edition "Internationales Marketingmanagement" by Berndt, Ralph, published by Springer-Verlag GmbH, DE in 2020.
Version
Published version
Access right on openHSU
Metadata only access