Order in multi-attribute product choice decisions

Zuschke, Nick

doi:10.1002/bdm.2320

Order in multi-attribute product choice decisions

Evidence from discrete choice experiments combined with eye tracking

Publication date

2023-02-12

Document type

Forschungsartikel

Author

Zuschke, Nick

Organisational unit

BWL, insb. Marketing

DOI

10.1002/bdm.2320

URI

https://openhsu.ub.hsu-hh.de/handle/10.24405/19274

Publisher

Wiley

Series or journal

Journal of Behavioral Decision Making

ISSN

0894-3257

Periodical volume

36

Periodical issue

4

Article ID

e2320

Peer-reviewed

✅

Part of the university bibliography

✅

Language

English

Description

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial (CC BY-NC) license (https://creativecommons.org/licenses/by-nc/4.0/).

Version

Published version

Access right on openHSU

Metadata only access